STRATEGY.
COPYWRITING.
CREATIVE.
Communication support services scaled to meet your needs.
Chrysalis founder, Chrysa Czerniak, helps organizations communicate effectively with internal and external stakeholders. A talented copywriter skilled in all aspects of the communication process, she can scale her services to meet your needs—from complex initiatives to simple projects.
Prior to launching Chrysalis, Chrysa held senior-level communication roles for corporations, agencies and consulting firms. She has a master’s degree in corporate communication and has lived and worked in the U.S. and Europe.
BIO
A versatile, reliable partner.
Chrysa can work remotely or on-site for organizations anywhere in the world. She can provide support for a single project or serve as a virtual team member for an extended period. Her clients span continents, industries and organization types—from large global firms to local nonprofits. Her many long-lasting client engagements speak to the value she contributes.
Capabilities
Effective step-by-step support for every phase of the communication process—research, strategy, execution and measurement.
Research
Survey Design
Results Analysis
Focus Group
Moderation
Execution
Writing
Editing
Design
Strategy
Development
Objectives
Target Audience(s)
Message Platform
Tactics
Timeline
Measurement
Plans
Tools
Channels
Strategic Communication Plans
Strategic communication plans for a wide range of organizational topics and actions, including:
• Brand/Reputation
• Business Plans, Goals, Results
• Change Initiatives
• Corporate Responsibility
• Employee Engagement
• HR (benefits, compensation, performance)
• IT (systems, processes)
• Leadership Communication
• Policies and Procedures
• Quality Improvement
• Safety
• Service
• Training
• Vision, Mission, Values
Leadership Communication
is a specialty. Over the years, Chrysa has helped dozens of C-level executives deliver critical business messages to employees in the form of routine memos, town halls and interactive webcasts.
Compelling Copywriting
Clear and compelling copy for tactics, including:
Email campaigns
Intranet content
Manager Toolkits
Town Halls
Presentations
Webcasts
Announcements
Bios
Blogs
Brochures
Bulletins
Event Scripts
Feature Articles
Letters/Memos
Publications
Speeches
Talking Points
Video Scripts
Ads/Advertorials
Fact Sheets
Press Kits/Releases
Testimonials
Internet content
Internal
External
Turnkey Creative Support
Turnkey creative support through an in-place network of top-notch graphic designers, photographers and videographers.
Experience Collaborating with Key Personnel
• CEOs (public, private, nonprofit organizations)
• Chief Communications Officers, Directors and Managers
• Regional Leaders
• Functional Leaders (Finance, HR, IT, Marketing, Operations)
• Brand Managers
• Marketing and PR Agencies
• Graphic Design Firms
Clients
Why work with Chrysalis?
Significant experience—corporate, agency and consulting.
Services scaled to meet your needs, from complex initiatives to simple projects.
Responsive, versatile partner who delivers results on time and on budget.
Long-lasting client relationships.
In-place network of creative support.